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Evian’s spider-baby blends past success with new media strategy | Marketing Mag

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
April 24, 2014 | Matthew Braga

What do you do when 135 million people watch one of your video ads online? You make a sequel, of course – but not without a twist.

That’s the thinking behind Evian’s latest online ad “The Amazing Baby & Me 2.” It’s a sequel to last year’s immensely popular “Baby & Me” video campaign, in which tiny, CGI baby dopplegangers of adults dance together on opposite sides of a storefront mirror.

http://www.marketingmag.ca/news/marketer-news/cmo-evians-spider-baby-blends-past-success-with-new-media-strategy-108743


 

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